Start a Campaign

Name a company. Choose your action — cancel a subscription, pause purchases, send a complaint, avoid the brand for a period, or anything else that costs the company customer trust. Mass Movement calculates the pledge threshold where the action becomes hard to ignore.

Company Don't see a company? Send a note to add it.

Pressure level Noticeable (0.5%) 0.5% of customer base. Single-quarter movements at this magnitude reach earnings calls and trigger analyst notes. Significant (1%) 1% of customer base. Twice the proportional loss Netflix took in Q2 2022 — when its stock dropped ~35% in days. Expect financial press coverage and analyst downgrades. Severe (3.5%) 3.5% of customer base. Mirrors the threshold Chenoweth identified for sustained nonviolent campaigns (Why Civil Resistance Works, 2011) — historically the size at which collective action tips outcomes.

Title What's the action and why?

No date required. The action day is the day the threshold hits — that's the tipping point. Pledgers get an immediate Take Action notification and act together that same day.

Campaign Image PNG, JPG, SVG, or WebP, up to 4 MB.

What works: a photo you took, a free stock photo, a public-domain image, or a graphic you made.

Free image sources: Unsplash · Pexels · Pixabay · Wikimedia Commons

Avoid: company logos, press photos from the company's site, or anything you don't have the right to use.

Image ideas by campaign type

Subscription / streaming — a TV remote, a phone showing a billing screen.
Antitrust / price gouging — stacks of money, an empty store shelf, a price tag.
Greenwashing — a forest with smoke, single-use packaging.
Wage theft / labor — a generic factory floor, a paycheck.
Data sold / privacy — a phone with eyes, a CCTV camera.
Captured / political — a wallet with a flag in it, a megaphone with a chain on it.

Overlay Stamp A red rubber-stamp claim baked over your campaign image. Pick the one that matches your reason — campaigns auto-flip to CANCELLED the moment the threshold hits. Pending Cancel Default — flips to CANCELLED automatically the moment the threshold hits. Antitrust Monopoly behavior, anti-competitive acquisitions, market abuse. Price Gouging Sharp or coordinated price hikes that exploit market position. Greenwashing False or misleading environmental marketing. Data Sold Privacy violations — surveillance, third-party data sales. Captured Political or regulatory capture, lobbying corruption. Custom Write your own short claim — up to 30 characters.

Your custom stamp text (used only if you pick Custom above) Up to 30 characters. We'll uppercase it. I confirm I have the right to post the content I'm uploading (including any logo), that it's accurate, and that this campaign complies with the Terms of Service.